{"id":7015,"date":"2025-01-31T11:24:07","date_gmt":"2025-01-31T11:24:07","guid":{"rendered":"https:\/\/rankfresh.com\/?p=7015"},"modified":"2025-01-31T11:47:25","modified_gmt":"2025-01-31T11:47:25","slug":"chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore","status":"publish","type":"post","link":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/","title":{"rendered":"ChatGPT vs. Google Search Results: The SEO Shift Local Businesses Can\u2019t Ignore"},"content":{"rendered":"

The Rules of Search Are Changing\u2026 Are You Ready?<\/b><\/h2>\n

 <\/p>\n

For years local businesses have played the same game \u2013 optimising for Google\u2019s Local Pack, racking up Google reviews, tweaking GMB profiles, and pushing local SEO strategies like it was gospel. And for a while, that worked.<\/span><\/p>\n

But things are shifting\u2026 Fast.<\/span><\/p>\n

 <\/p>\n

AI-powered search is muscling in, and ChatGPT is leading the charge. Unlike Google, where you get a list of results to click through, ChatGPT \u201csummarises the best options\u201d \u2014 which means if you\u2019re not in that AI-generated response, you might as well not exist.<\/span><\/p>\n

 <\/p>\n

And this is just the beginning. OpenAI is rolling out ChatGPT Search, a direct shot at traditional search engines. More and more users are turning to AI for answers, and ChatGPT is getting better every day \u2014 learning from web-wide sources, understanding content better, integrating with more platforms.<\/span><\/p>\n

\u201c2025 is shaping up to be the year of AI search\u2026\u201d<\/span><\/p>\n

So, the question is\u2014<\/span>are you optimising for AI yet?<\/b><\/p>\n

 <\/p>\n

Google vs. ChatGPT: The Experiment<\/b><\/h2>\n

To see how different the two search models really are, I ran a search for <\/span>\u201cbest estate agents near me\u201d<\/b>\u2014first on Google, then on ChatGPT. The results? Wildly different.<\/span><\/p>\n

Step 1: Google\u2019s Local Pack Rankings<\/b><\/p>\n

Google\u2019s <\/span>Local Pack<\/b> rankings are driven by:<\/span><\/p>\n

    \n
  • Review count & star ratings<\/b><\/li>\n
  • Google My Business engagement (clicks, calls, website visits)<\/b><\/li>\n
  • Proximity & user intent<\/b><\/li>\n<\/ul>\n

    Here\u2019s what Google gave me for <\/span>\u201cbest estate agents near me\u201d<\/b>:<\/span><\/p>\n

      \n
    1. Kings Estates<\/b> \u2013 5.0\u2b50 (219 reviews)<\/span><\/li>\n
    2. Your Move<\/b> \u2013 4.7\u2b50 (191 reviews)<\/span><\/li>\n
    3. Martin & Co<\/b> \u2013 4.6\u2b50 (151 reviews)<\/span><\/li>\n
    4. John Whitehead \u2013 Personal Estate Agent<\/b> \u2013 5.0\u2b50 (61 reviews)<\/span><\/li>\n
    5. Bardens Estates Limited<\/b> \u2013 5.0\u2b50 (46 reviews)<\/span><\/li>\n
    6. Maddisons Residential<\/b> \u2013 5.0\u2b50 (159 reviews)<\/span><\/li>\n
    7. Andrews Tunbridge Wells<\/b> \u2013 4.9\u2b50 (268 reviews)<\/span><\/li>\n<\/ol>\n

      \"Google<\/b><\/p>\n

      Step 2: ChatGPT\u2019s Recommendations<\/b><\/p>\n

      Unlike Google, <\/span>ChatGPT doesn\u2019t rank results\u2014it curates answers<\/b> based on:<\/span><\/p>\n

        \n
      • Website authority & backlinks<\/b><\/li>\n
      • Brand mentions across multiple platforms<\/b><\/li>\n
      • Structured content & AI-friendly formatting<\/b><\/li>\n<\/ul>\n

        Here\u2019s what ChatGPT recommended:<\/span><\/p>\n

          \n
        1. Savills<\/b> \u2013 National estate agency with strong brand recognition.<\/span><\/li>\n
        2. Maddisons Residential<\/b> \u2013 Independent, well-reputed agency.<\/span><\/li>\n
        3. Hamptons<\/b> \u2013 Large estate agency with extensive market presence.<\/span><\/li>\n
        4. Fine & Country<\/b> \u2013 High-end property specialists.<\/span><\/li>\n
        5. Alexandre Boyes<\/b> \u2013 Family-run estate agent with strong client relationships.<\/span><\/li>\n
        6. Your Move<\/b> \u2013 Nationwide agency with a strong local footprint.<\/span><\/li>\n
        7. Wards of Kent<\/b> \u2013 Strategic marketing-driven estate agent.<\/span><\/li>\n
        8. Freeman Forman<\/b> \u2013 One of the busiest agents in the area.<\/span><\/li>\n<\/ol>\n

          \"\"<\/b><\/p>\n

          Findings<\/b><\/p>\n

            \n
          • Google favours local engagement signals<\/b>\u2014strong reviews, high Google My Business interaction, and user proximity play a major role.<\/span><\/li>\n
          • ChatGPT prioritises brand authority, backlinks, and structured content<\/b>\u2014businesses with well-established reputations and multiple online references perform better.<\/span><\/li>\n
          • Several <\/span>highly reviewed local businesses in Google\u2019s Local Pack did not appear in ChatGPT\u2019s recommendations<\/b>, showing that AI-driven search does not rely as much on local SEO.<\/span><\/li>\n<\/ul>\n

             <\/p>\n

            Why Does ChatGPT Rank Businesses Differently?<\/b><\/h2>\n
              \n
            1. Backlinks & Brand Authority Carry More Weight<\/b><\/li>\n<\/ol>\n

              To understand why some businesses made ChatGPT\u2019s list while others didn\u2019t, I pulled their <\/span>backlink profiles<\/b> from SEMrush.<\/span><\/p>\n

              \"\"<\/p>\n

              Findings<\/b><\/p>\n

                \n
              • ChatGPT rankings align more closely with backlink authority than Google rankings do.<\/b><\/li>\n
              • Businesses with high domain authority and extensive web-wide mentions performed better in AI-driven search<\/b>.<\/span><\/li>\n
              • Google\u2019s Local Pack rankings do not appear to factor backlinks in as heavily<\/b>, which is why businesses with weaker backlink profiles can still rank locally.<\/span><\/li>\n<\/ul>\n
                  \n
                1. Page Speed Correlated with ChatGPT Rankings<\/b><\/li>\n<\/ol>\n

                  I also ran <\/span>Core Web Vitals tests<\/b> on the top-ranked ChatGPT businesses.<\/span><\/p>\n

                  \"\"<\/p>\n

                   <\/p>\n

                  Findings<\/b><\/p>\n

                    \n
                  • Faster websites performed better in ChatGPT rankings<\/b>\u2014businesses with low LCP scores ranked higher.<\/span><\/li>\n
                  • Savills and Maddisons, both with fast load times, were ranked highly by ChatGPT<\/b>.<\/span><\/li>\n
                  • Hamptons and Fine & Country, despite failing Core Web Vitals, still performed well due to their strong brand authority and backlinks<\/b>.<\/span><\/li>\n<\/ul>\n

                    Key Takeaways: How to Optimise for ChatGPT & Conversational Search<\/b><\/h2>\n
                      \n
                    1. Build Brand Authority<\/b><\/li>\n<\/ol>\n
                        \n
                      • Get featured in <\/span>trusted industry blogs, news sites, and directories<\/b><\/li>\n
                      • Secure <\/span>high-quality backlinks<\/b> from respected sources<\/span><\/li>\n
                      • Encourage <\/span>brand mentions on social media, forums, and discussion platforms<\/b><\/li>\n<\/ul>\n
                          \n
                        1. Optimise for AI Summaries<\/b><\/li>\n<\/ol>\n
                            \n
                          • Structure your content <\/span>for easy AI extraction<\/b> (FAQs, concise service descriptions, structured data)<\/span><\/li>\n
                          • Keep your business information <\/span>consistent across all platforms<\/b><\/li>\n
                          • Ensure your <\/span>website clearly explains who you are and what you do<\/b><\/li>\n<\/ul>\n
                              \n
                            1. Improve Site Speed & Technical SEO<\/b><\/li>\n<\/ol>\n
                                \n
                              • Pass <\/span>Core Web Vitals<\/b> to boost your AI ranking<\/span><\/li>\n
                              • Optimise for <\/span>fast-loading pages<\/b> and <\/span>mobile-first indexing<\/b><\/li>\n<\/ul>\n
                                  \n
                                1. Think Beyond Google My Business<\/b><\/li>\n<\/ol>\n
                                    \n
                                  • Be active on <\/span>LinkedIn, Twitter, Quora, and industry-specific platforms<\/b><\/li>\n
                                  • Get listed in <\/span>as many relevant directories as possible<\/b><\/li>\n<\/ul>\n

                                     <\/p>\n

                                    Want to Rank EVERYWHERE? Let\u2019s Talk About Search Everywhere Optimisation<\/b><\/h2>\n

                                    ChatGPT is improving <\/span>every day<\/b>, and the number of users relying on <\/span>AI-generated answers is rising fast<\/b>. It\u2019s not just about Google anymore\u2014<\/span>your business needs to be optimised for AI-driven search<\/b>.<\/span><\/p>\n

                                    At Rankfresh, we help businesses rank EVERYWHERE.<\/b><\/p>\n

                                    Your customers are searching everywhere\u2026 <\/span>make sure they find YOU.<\/b><\/p>\n

                                    Get in touch today and let\u2019s make it happen.<\/b><\/p>\n



                                    <\/p>\n","protected":false},"excerpt":{"rendered":"

                                    The Rules of Search Are Changing\u2026 Are You Ready?   For years local businesses have played the same game \u2013 […]<\/p>\n","protected":false},"author":4,"featured_media":7023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-7015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-seo"],"acf":[],"yoast_head":"\nChatGPT vs. Google Search Results: An SEO Shift<\/title>\n<meta name=\"description\" content=\"Discover how ChatGPT is transforming SEO, & why local businesses must adapt to remain competitive as AI-driven search becomes more prevalent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT vs. Google Search Results: An SEO Shift\" \/>\n<meta property=\"og:description\" content=\"Discover how ChatGPT is transforming SEO, & why local businesses must adapt to remain competitive as AI-driven search becomes more prevalent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\" \/>\n<meta property=\"og:site_name\" content=\"RankFresh\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankFresh\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T11:24:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T11:47:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1770\" \/>\n\t<meta property=\"og:image:height\" content=\"885\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankfresh\" \/>\n<meta name=\"twitter:site\" content=\"@rankfresh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\"},\"author\":{\"name\":\"Julian\",\"@id\":\"https:\/\/rankfresh.com\/#\/schema\/person\/7b98f7e4948ed027761ec0ed33795a2d\"},\"headline\":\"ChatGPT vs. Google Search Results: The SEO Shift Local Businesses Can\u2019t Ignore\",\"datePublished\":\"2025-01-31T11:24:07+00:00\",\"dateModified\":\"2025-01-31T11:47:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\"},\"wordCount\":796,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rankfresh.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png\",\"articleSection\":[\"Content\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\",\"url\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\",\"name\":\"ChatGPT vs. Google Search Results: An SEO Shift\",\"isPartOf\":{\"@id\":\"https:\/\/rankfresh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png\",\"datePublished\":\"2025-01-31T11:24:07+00:00\",\"dateModified\":\"2025-01-31T11:47:25+00:00\",\"description\":\"Discover how ChatGPT is transforming SEO, & why local businesses must adapt to remain competitive as AI-driven search becomes more prevalent.\",\"breadcrumb\":{\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage\",\"url\":\"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png\",\"contentUrl\":\"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png\",\"width\":1770,\"height\":885,\"caption\":\"SEO isn't just Google anymore\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rankfresh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ChatGPT vs. Google Search Results: The SEO Shift Local Businesses Can\u2019t Ignore\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rankfresh.com\/#website\",\"url\":\"https:\/\/rankfresh.com\/\",\"name\":\"RankFresh\",\"description\":\"We are a Performance Driven Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/rankfresh.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rankfresh.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rankfresh.com\/#organization\",\"name\":\"RankFresh\",\"url\":\"https:\/\/rankfresh.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rankfresh.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rankfresh.com\/wp-content\/uploads\/2024\/05\/logo-2.png\",\"contentUrl\":\"https:\/\/rankfresh.com\/wp-content\/uploads\/2024\/05\/logo-2.png\",\"width\":436,\"height\":58,\"caption\":\"RankFresh\"},\"image\":{\"@id\":\"https:\/\/rankfresh.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankFresh\/\",\"https:\/\/x.com\/rankfresh\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rankfresh.com\/#\/schema\/person\/7b98f7e4948ed027761ec0ed33795a2d\",\"name\":\"Julian\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rankfresh.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a1186ef1eb1406f3b11fba9396007ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a1186ef1eb1406f3b11fba9396007ed?s=96&d=mm&r=g\",\"caption\":\"Julian\"},\"url\":\"https:\/\/rankfresh.com\/author\/julian\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT vs. Google Search Results: An SEO Shift","description":"Discover how ChatGPT is transforming SEO, & why local businesses must adapt to remain competitive as AI-driven search becomes more prevalent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/","og_locale":"en_US","og_type":"article","og_title":"ChatGPT vs. Google Search Results: An SEO Shift","og_description":"Discover how ChatGPT is transforming SEO, & why local businesses must adapt to remain competitive as AI-driven search becomes more prevalent.","og_url":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/","og_site_name":"RankFresh","article_publisher":"https:\/\/www.facebook.com\/RankFresh\/","article_published_time":"2025-01-31T11:24:07+00:00","article_modified_time":"2025-01-31T11:47:25+00:00","og_image":[{"width":1770,"height":885,"url":"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png","type":"image\/png"}],"author":"Julian","twitter_card":"summary_large_image","twitter_creator":"@rankfresh","twitter_site":"@rankfresh","twitter_misc":{"Written by":"Julian","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#article","isPartOf":{"@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/"},"author":{"name":"Julian","@id":"https:\/\/rankfresh.com\/#\/schema\/person\/7b98f7e4948ed027761ec0ed33795a2d"},"headline":"ChatGPT vs. Google Search Results: The SEO Shift Local Businesses Can\u2019t Ignore","datePublished":"2025-01-31T11:24:07+00:00","dateModified":"2025-01-31T11:47:25+00:00","mainEntityOfPage":{"@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/"},"wordCount":796,"commentCount":0,"publisher":{"@id":"https:\/\/rankfresh.com\/#organization"},"image":{"@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage"},"thumbnailUrl":"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png","articleSection":["Content","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/","url":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/","name":"ChatGPT vs. Google Search Results: An SEO Shift","isPartOf":{"@id":"https:\/\/rankfresh.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage"},"image":{"@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage"},"thumbnailUrl":"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png","datePublished":"2025-01-31T11:24:07+00:00","dateModified":"2025-01-31T11:47:25+00:00","description":"Discover how ChatGPT is transforming SEO, & why local businesses must adapt to remain competitive as AI-driven search becomes more prevalent.","breadcrumb":{"@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#primaryimage","url":"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png","contentUrl":"https:\/\/rankfresh.com\/wp-content\/uploads\/2025\/01\/image_2025-01-31_122517552.png","width":1770,"height":885,"caption":"SEO isn't just Google anymore"},{"@type":"BreadcrumbList","@id":"https:\/\/rankfresh.com\/chatgpt-vs-google-search-results-the-seo-shift-local-businesses-cant-ignore\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rankfresh.com\/"},{"@type":"ListItem","position":2,"name":"ChatGPT vs. Google Search Results: The SEO Shift Local Businesses Can\u2019t Ignore"}]},{"@type":"WebSite","@id":"https:\/\/rankfresh.com\/#website","url":"https:\/\/rankfresh.com\/","name":"RankFresh","description":"We are a Performance Driven Digital Marketing Agency","publisher":{"@id":"https:\/\/rankfresh.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rankfresh.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rankfresh.com\/#organization","name":"RankFresh","url":"https:\/\/rankfresh.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rankfresh.com\/#\/schema\/logo\/image\/","url":"https:\/\/rankfresh.com\/wp-content\/uploads\/2024\/05\/logo-2.png","contentUrl":"https:\/\/rankfresh.com\/wp-content\/uploads\/2024\/05\/logo-2.png","width":436,"height":58,"caption":"RankFresh"},"image":{"@id":"https:\/\/rankfresh.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankFresh\/","https:\/\/x.com\/rankfresh"]},{"@type":"Person","@id":"https:\/\/rankfresh.com\/#\/schema\/person\/7b98f7e4948ed027761ec0ed33795a2d","name":"Julian","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rankfresh.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a1186ef1eb1406f3b11fba9396007ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a1186ef1eb1406f3b11fba9396007ed?s=96&d=mm&r=g","caption":"Julian"},"url":"https:\/\/rankfresh.com\/author\/julian\/"}]}},"_links":{"self":[{"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/posts\/7015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/comments?post=7015"}],"version-history":[{"count":7,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/posts\/7015\/revisions"}],"predecessor-version":[{"id":7028,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/posts\/7015\/revisions\/7028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/media\/7023"}],"wp:attachment":[{"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/media?parent=7015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/categories?post=7015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankfresh.com\/wp-json\/wp\/v2\/tags?post=7015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}