{"id":7113,"date":"2025-02-11T13:09:21","date_gmt":"2025-02-11T13:09:21","guid":{"rendered":"https:\/\/rankfresh.com\/?p=7113"},"modified":"2025-02-11T13:19:05","modified_gmt":"2025-02-11T13:19:05","slug":"google-ads-vs-facebook-ads-where-should-you-spend-your-money","status":"publish","type":"post","link":"https:\/\/rankfresh.com\/google-ads-vs-facebook-ads-where-should-you-spend-your-money\/","title":{"rendered":"Google Ads vs. Facebook Ads: Where Should You Spend Your Money?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running ads can grow your business or drain your budget\u2014it all depends on where you put your money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pick the wrong platform, and you\u2019ll be paying for clicks that never convert. Get it right, and your ad spend works like a 24\/7 salesperson bringing in new customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, which platform delivers the best results\u2014Google Ads or Facebook Ads?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The answer? It depends on how people buy what you sell.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down. No fluff. Just facts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Google Ads: When People Are Ready to Buy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads work because people search when they need something. No convincing, no distractions\u2014just demand, waiting to be met.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take plumbers. If a boiler breaks in the middle of winter, no one scrolls Facebook hoping to stumble on an ad. They go straight to Google, type \u201cemergency plumber near me\u201d, and call the first business that looks reliable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why Google Ads is so effective. It puts your business in front of people who are ready to buy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Examples of Industries That Win With Google Ads<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Locksmiths \u2013 Locked out? You\u2019re searching, not browsing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dentists &amp; Clinics \u2013 No one delays fixing a painful tooth.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Car Repairs \u2013 A dead battery won\u2019t wait for an Instagram post.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Estate Agents \u2013 If someone searches \u201chouses for sale in [your town]\u201d, they\u2019re serious.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google processes over 8.5 billion searches a day. That\u2019s 8.5 billion chances to put your business in front of people who already want what you sell.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What It Costs<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Search ads: Average CPC (cost-per-click) is \u00a32.02<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Display ads: Lower-intent, cheaper clicks at \u00a30.47<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Some industries (like law firms or finance) pay more for competitive keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Ads aren\u2019t cheap, but they deliver high-quality leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Facebook Ads: Sell to People Who Don\u2019t Know They Need You (Yet)<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not every customer wakes up thinking, \u201cI need that product.\u201d Some need a nudge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Ads create demand. They show up while people scroll, grab attention, and plant the idea\u2014before they even start searching.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We worked with a sports tech company selling golf simulators and launch monitors. Their cheapest product was \u00a33,325, with high-end models going for \u00a350,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge? No one was searching \u201cgolf simulator for my home\u201d\u2014not because they wouldn\u2019t want one, but because they didn\u2019t know it was an option.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We ran targeted Facebook Ads, reaching serious golfers\u2014people already spending on clubs, lessons, and memberships. They saw the ad, thought, <\/span><i><span style=\"font-weight: 400;\">That would be amazing in my home<\/span><\/i><span style=\"font-weight: 400;\">, and filled out a lead form.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The result? Over 300 high-quality leads per month.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Facebook Ads Work<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook has over 3 billion monthly users. That\u2019s a massive audience, and the platform knows what people are into.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Target by interests, job titles, behaviors, and even life events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Retarget people who visited your site but didn\u2019t buy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use videos, images, carousels, or Instagram Stories to stop the scroll<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">What It Costs<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Average CPC: \u00a30.53 &#8211; \u00a30.71, much cheaper than Google<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Better for brand awareness, engagement, and lead generation<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Estate Agents: Why They Need Both Google &amp; Facebook Ads<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Estate agents do well with Google Ads and Facebook Ads together.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Ads for Estate Agents<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People searching \u201cbest estate agents near me\u201d or \u201chouses for sale in [your town]\u201d are ready to act.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Perfect for buyers, sellers, and landlords who need an agent now<\/span><\/li>\n<li><span style=\"font-weight: 400;\">High CPC, but strong conversion rates<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Essential for valuation leads\u2014people wanting to sell<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Facebook Ads for Estate Agents<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone is ready to move today\u2014but many are thinking about it. Facebook Ads help estate agents get in front of potential buyers and sellers early.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Target first-time buyers, home movers, and landlords<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Showcase new property listings to the right audience<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Generate leads before they start Googling estate agents<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best strategy? Use both. Google captures high-intent leads. Facebook warms up future buyers and sellers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">So, Where Should You Put Your Budget?<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">If people are actively searching for what you sell, Google Ads will bring in sales.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you need to introduce your product to the right people, Facebook Ads will build awareness.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If your business has a high-ticket offer or a longer buying process, using both platforms together works best.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to run ads that actually drive results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Rankfresh, we don\u2019t waste budget\u2014we turn clicks into customers.<\/span><\/p>\n<p><a href=\"https:\/\/rankfresh.com\/contact\/\"><span style=\"font-weight: 400;\">Book a free consultation today<\/span><\/a><span style=\"font-weight: 400;\">, and let\u2019s make your ads work for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running ads can grow your business or drain your budget\u2014it all depends on where you put your money. Pick the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17,11],"tags":[],"class_list":["post-7113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-social-media-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads vs. Facebook Ads: Where Should You Spend Your Money? - RankFresh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rankfresh.com\/google-ads-vs-facebook-ads-where-should-you-spend-your-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads vs. Facebook Ads: Where Should You Spend Your Money? - RankFresh\" \/>\n<meta property=\"og:description\" content=\"Running ads can grow your business or drain your budget\u2014it all depends on where you put your money. 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