If you are are trying to succeed in the digital landscape, adhering to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) requirements is essential. These requirements are a set of guidelines created by google to rank the credibility and quality of online content.
By following these guidelines is instrumental to improving your online presence and increasing your search engine ranking. We will go over three way of making sure you are producing E-A-T compliant content on your website.
Linking to sources and credits
When writing your blog post linking to sources and providing credits in your article will show expertise and help increase the trustworthiness of your site.
You should cite any reputable sources that you find relevant to the information in your article. It is also recommended that you cite pages that have good site authority. Use reputable websites, academic journals, industry reports, and expert opinions to back up your content. When adding these make sure you provide clear references and that the link is is inserted into relevant text. Don’t forget to internally link, try to include some links to other pages on your site. If your blog post mentions one of your services or a subject discussed in another post make sure to insert links these pages.
Update Your Content
It is important that maintain your content relevant, accurate and trustworthy. Keep your articles up to date with any changes, so if new information or developments in the subject come up, your article remains relevant and does not have outdated or incorrect information.
Sometimes websites will change their URLs so you should audit your website to make sure if any of your external links are broken. If you find any update them with the new URL or remove/replace them.
Create Different Content
While it is important that you follow what other people in your industry do to succeed, you should also try to differentiate yourself. Diverse and engaging content will help you build authority, expertise and attract more traffic.
While blog posts are a great form of content for websites you can also try different formats such as videos, infographs and interacting on social media.
When creating content try to keep up to date on your industry so that you can post about up to date content and information that people may be searching for at that time.
Posting E-A-T compliant content is great for building trust and improving your online presence. Implementing the tips talked about in this article will help you improve your search engine ranking, engagement and increase the authority of your website.
We hope that our tips have helped you understand how you can improve your content. At Rankfresh we have years of experience in e-commerce, SEO and digital marketing. Please do not hesitate to get in touch with us for more SEO guidance or if you need help with creating E-A-T compliant content.