Case Study: e-Go Bike – Revamping Sales for the UK’s Leading Folding E-Bike Retailer
Discover how Rank Fresh helped E-Go Bike, the UK’s leading folding e-bike retailer, revamp sales with expert SEO strategies.
The Company
e-Go Bike is a well-known UK brand specialising in high-performance folding electric bikes. Designed for urban commuters, leisure riders, and those seeking a portable, eco-friendly transport solution, their bikes offer a combination of power, convenience, and style.
Despite their strong reputation and high-quality product range, sales had taken a sharp decline, and their online store was struggling to convert visitors into buyers.
The Challenge
Before working with RankFresh, e-Go Bike faced several key problems:
Drastic Drop in Year-on-Year Sales – Revenue had plummeted, leaving them frustrated with their previous marketing agency.
Technical Issues on WooCommerce – Customers were reaching checkout pages but failing to complete purchases due to technical barriers and poor user experience.
Google Ads Inefficiencies – Their ad campaigns were mismanaged, leading to wasted spend and poor conversions.
SEO & Site Structure Problems – Their product and category pages were not optimised, meaning Google struggled to understand their site and rank them for key transactional searches.
Outdated Website Theme – Their WordPress theme was slow and outdated, hurting both SEO rankings and user experience.
With customers showing intent but not converting, it was clear the brand needed a complete digital overhaul.
The Solution
We developed a multi-faceted strategy focused on fixing technical issues, improving SEO, and restructuring paid ads.
Google Ads Overhaul
We restructured their entire Google Ads account, ensuring the budget was focused on high-converting transactional keywords rather than wasted broad matches.
We introduced granular campaign structures, optimised ad copy, and refined targeting, increasing return on ad spend (ROAS).
Fixing WooCommerce & Checkout Optimisation
We identified and resolved key checkout issues that were causing users to abandon their purchases.
We streamlined the checkout process, reducing friction and improving conversion rates.
SEO & On-Page Optimisation
We optimised all product and category pages, ensuring e-Go Bike ranked higher for relevant searches like “best folding electric bike UK” and “lightweight folding e-bike”.
We improved meta titles, descriptions, structured data, and product schema to help Google understand and rank the site better.
Replatforming to Elementor
Their outdated WordPress theme was replaced with a modern, fast, and SEO-friendly Elementor-based design.
The new site improved speed, navigation, and mobile usability, giving customers a seamless shopping experience.
The Results
Within just eight months, e-Go Bike experienced a complete transformation:
35% increase in organic non-branded traffic from transactional searches.
52% more products sold, significantly boosting revenue.
118% increase in revenue, driven by a higher conversion rate.
20% month-on-month revenue growth, proving the strategy delivered sustained success.
A Digital Turnaround for e-Go Bike
By combining technical fixes, paid ad optimisation, and a restructured website, we helped e-Go Bike recover from declining sales and outdated digital strategies.
With a faster website, improved search visibility, and a streamlined checkout experience, they are now in a strong position for continued growth in the competitive folding e-bike market.
