Case Study: Foresight Sports Limited
Discover how RankFresh helped Foresight Sports Limited increase brand visibility and organic traffic through a tailored SEO strategy.
The Company
Located in Guildford, Surrey, Foresight Sports is a manufacturer of performance analysis and sports enhancement technologies. Their products include launch monitors, golf and football simulators, and performance and simulation software.
Foresight Sports are pioneers in the development of camera-based launch monitors. Their first golf launch monitor, the GC2 “Game Changer” Smart Camera System, was introduced in 2010 and quickly became the best-selling professional-grade launch monitor ever created.
In 2017, they unveiled the award-winning GCQuad, a compact four-camera launch monitor offering complete golf ball, club head, and putting data. The GCQuad has since become the preferred choice for PGA Tour players, top golf retailers, manufacturers, coaches, and fitters. It has received multiple accolades, including Golf Digest’s Editors’ Choice Award.
The Challenge
Foresight Sports approached us with the goal of increasing their online visibility and generating more qualified leads across the UK and European markets. Although their website was beautifully designed, our initial assessment revealed technical SEO issues that were preventing efficient crawling, indexing, and ranking in organic search. Alongside this, they needed a performance-driven paid strategy to generate high-quality leads at scale.
The Solution
Technical SEO
We started with a deep technical SEO audit to uncover issues holding back performance. From crawl inefficiencies and duplicate content to broken internal links and slow-loading pages, we compiled a detailed implementation document for their in-house development team. This outlined the problems, their SEO impact, and how to resolve them. We supported their developers through implementation and monitored progress to ensure everything was correctly deployed.
Keyword Research and Site Architecture
We carried out a comprehensive search behaviour profiling study to understand how users across different regions searched for Foresight Sports’ products. This uncovered gaps and opportunities in both short-tail and long-tail search terms, including high-converting transactional keywords.
Based on this insight, we expanded their keyword strategy and restructured the site architecture to support improved internal linking, greater keyword coverage, and clearer topical relevance. We also rolled out a new blog content plan designed to capture long-tail and educational traffic, helping to support earlier-stage prospects in their buying journey.
Link Auditing and Authority Building
A full backlink audit was completed to remove harmful links and build a healthier backlink profile. We then secured placements in relevant golf, sports tech, and e-commerce publications to grow the domain’s authority and visibility in key verticals.
Paid Social Lead Generation Campaign
To complement the organic growth strategy, we launched a paid social campaign across Facebook and Instagram targeting audiences in the UK, Germany, and Sweden. Using a combination of interest-based targeting, lookalike audiences, and lead forms, we generated over 300 qualified leads per month. These leads were driven by highly visual ad creative, clear value propositions, and precise targeting that spoke directly to golf professionals, coaches, retailers, and enthusiasts.
The Results
Within six months, Foresight Sports achieved outstanding growth across both organic and paid channels:
- 159% increase in organic traffic
- 110% increase in non-branded search impressions
- 38% improvement in average keyword rankings across priority terms
- 85% increase in revenue from organic traffic
- Over 300 qualified leads per month from paid social campaigns
- 57% UK traffic share among 514 tracked competitor domains (Semrush)
- Faster page indexing and increased crawl frequency in Google Search Console
These results not only increased brand visibility but also translated into a consistent flow of high-quality leads and significant growth in market share and revenue.
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