Google Ads vs Local Services Ads: What’s the Better Bet for Trades?
November 6, 2025
Most tradespeople know what Google Ads are. You pay to appear at the top of search results. Someone clicks, you pay — whether they call
My digital marketing obsession started back in 1999 when I was handed a project to manage the build of a website for a specialist tour operator. That one task changed everything. I didn’t just want to build websites – I wanted to understand how they worked and, more importantly, how they got noticed online.
Performance Max for eCommerce: What to Know Before You Spend a Penny
October 27, 2025
Think of Performance Max like hiring a salesperson who works 24/7 across Google’s platforms. Some days they bring in a flood of sales. Other days?
Thinking of Changing Your Domain Name? Here’s How to Avoid Losing All Your SEO
August 7, 2025
Rebranding. Expansion. A fresh start. There are plenty of good reasons to change your domain name – just don’t wreck your SEO in the process.
3 PPC Settings That Are Draining Your Budget (And How to Fix Them)
August 1, 2025
If your Google Ads spend feels like it’s vanishing faster than a pint on a Friday, it’s not just competition or high CPCs to blame.It’s
Stop Lying About AI Content. Google Doesn’t Care. But Your Customers Do.
July 15, 2025
I can usually tell in one paragraph. Flat tone. Over-explaining. A weird obsession with “unlocking your potential.” Yep. AI. It’s everywhere. And that’s fine. We
What Is GEO? And Why Your Business Should Care About Generative Engine Optimisation
June 17, 2025
Search Isn’t What It Used To Be Remember when searching meant typing something into Google, scrolling through a list of blue links, and clicking around?
How to Get Found on LLMs: Practical Tactics to Help Local Businesses Get Discovered by AI Tools
June 7, 2025
Why LLMs Matter for Local Businesses Search habits are changing fast. People are skipping Google when researching and turning to AI tools like ChatGPT, Claude,
Why Bing SEO Deserves Your Attention in 2025 (Especially If You Care About AI Visibility)
June 6, 2025
You might not use Bing. But ChatGPT’s browsing tool does. So does Microsoft Copilot, Windows Search, and a growing number of AI tools built on
Less Is More in Digital Marketing: Why Cutting Back Gets You Further
May 28, 2025
Simplicity Isn’t a Weakness – It’s a Superpower (Especially for SMEs) You’re Doing Too Much – And It’s Costing You Ever feel like you’re spinning
What Makes a Killer PPC Landing Page? (And Why Yours Might Be Leaking Leads)
May 20, 2025
Nick Lima · Crafting High-Converting PPC Landing Pages So you’re running paid ads. Nice one! But if your landing page is half-baked, you might
Why Your GA4 and Ad Reports Might Be Lying to You
May 16, 2025
Think your SEO or Paid Search isn’t working? You might be reading the wrong report. Happens all the time. A client pulls up GA4, sees
9 Common Reasons Your Google Business Profile Gets Suspended (And How to Avoid Them)
May 14, 2025
1. Using a Virtual Office or P.O. Box as Your Address Google wants to show real businesses, in real places. Using a virtual office, coworking