Rebranding. Expansion. A fresh start. There are plenty of good reasons to change your domain name – just don’t wreck your SEO in the process.
If your Google Ads spend feels like it’s vanishing faster than a pint on a Friday, it’s not just competition or high CPCs to blame.It’s
I can usually tell in one paragraph. Flat tone. Over-explaining. A weird obsession with “unlocking your potential.” Yep. AI. It’s everywhere. And that’s fine. We
Search Isn’t What It Used To Be Remember when searching meant typing something into Google, scrolling through a list of blue links, and clicking around?
Why LLMs Matter for Local Businesses Search habits are changing fast. People are skipping Google when researching and turning to AI tools like ChatGPT, Claude,
You might not use Bing. But ChatGPT’s browsing tool does. So does Microsoft Copilot, Windows Search, and a growing number of AI tools built on
Simplicity Isn’t a Weakness – It’s a Superpower (Especially for SMEs) You’re Doing Too Much – And It’s Costing You Ever feel like you’re spinning
Nick Lima · Crafting High-Converting PPC Landing Pages So you’re running paid ads. Nice one! But if your landing page is half-baked, you might
Think your SEO or Paid Search isn’t working? You might be reading the wrong report. Happens all the time. A client pulls up GA4, sees
1. Using a Virtual Office or P.O. Box as Your Address Google wants to show real businesses, in real places. Using a virtual office, coworking
Digital marketing has changed more in the last three years than it did in the fifteen before it. If you’re using 2020 tactics, you’re not
If your business isn’t showing up on Google Maps, you’re invisible to the people most likely to buy. Around 44% of people searching for a
