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Google Ads vs Local Services Ads: What’s the Better Bet for Trades?

Most tradespeople know what Google Ads are. You pay to appear at the top of search results. Someone clicks, you […]

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Performance Max for eCommerce: What to Know Before You Spend a Penny

Think of Performance Max like hiring a salesperson who works 24/7 across Google’s platforms. Some days they bring in a […]

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Thinking of Changing Your Domain Name? Here’s How to Avoid Losing All Your SEO

Rebranding. Expansion. A fresh start. There are plenty of good reasons to change your domain name – just don’t wreck […]

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3 PPC Settings That Are Draining Your Budget (And How to Fix Them)

If your Google Ads spend feels like it’s vanishing faster than a pint on a Friday, it’s not just competition […]

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Stop Lying About AI Content. Google Doesn’t Care. But Your Customers Do.

I can usually tell in one paragraph. Flat tone. Over-explaining. A weird obsession with “unlocking your potential.” Yep. AI. It’s […]

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What Is GEO? And Why Your Business Should Care About Generative Engine Optimisation

Search Isn’t What It Used To Be Remember when searching meant typing something into Google, scrolling through a list of […]

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How to Get Found on LLMs: Practical Tactics to Help Local Businesses Get Discovered by AI Tools

Why LLMs Matter for Local Businesses Search habits are changing fast. People are skipping Google when researching and turning to […]

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Why Bing SEO Deserves Your Attention in 2025 (Especially If You Care About AI Visibility)

You might not use Bing. But ChatGPT’s browsing tool does. So does Microsoft Copilot, Windows Search, and a growing number […]

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Less Is More in Digital Marketing: Why Cutting Back Gets You Further

Simplicity Isn’t a Weakness – It’s a Superpower (Especially for SMEs) You’re Doing Too Much – And It’s Costing You […]

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What Makes a Killer PPC Landing Page? (And Why Yours Might Be Leaking Leads)

 Nick Lima · Crafting High-Converting PPC Landing Pages So you’re running paid ads. Nice one! But if your landing […]

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Why Your GA4 and Ad Reports Might Be Lying to You

Think your SEO or Paid Search isn’t working? You might be reading the wrong report. Happens all the time. A […]

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9 Common Reasons Your Google Business Profile Gets Suspended (And How to Avoid Them)

1. Using a Virtual Office or P.O. Box as Your Address Google wants to show real businesses, in real places. […]

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