Case Study: Pettitts.co.uk – Case Study
Pettitts partnered with Rankfresh to modernise their SEO strategy—boosting organic traffic, keyword rankings, and customer engagement.
The Company
Pettitts.co.uk is a UK-based luxury travel company specialising in tailor-made holidays and bespoke itineraries. When they came to us, they were right in the middle of rebuilding their entire website. The new site gave them a clean slate, but they knew one thing: if they didn’t nail the SEO from the ground up, they risked missing out on search visibility, enquiries, and long-term growth.
The Challenge
Launching a new website is always a balancing act – and SEO is one of the biggest risks. Get the structure wrong or skimp on content, and you start on the back foot. For Pettitts, operating in the highly competitive luxury travel market, strong technical SEO and authoritative content weren’t optional. They needed expert support throughout the build to make sure everything was geared for organic growth from day one.
The Solution
We got involved early, working side-by-side with Pettitts and their developers throughout the build. Our job was simple: make sure SEO wasn’t an afterthought. Every key element was baked in as the site took shape:
- Advised on site structure, URLs, internal linking and crawlability – ensuring search engines and users could navigate the site with ease.
- Built a content strategy targeting high-intent travel destinations, positioning Pettitts to compete across a wide range of search terms.
- Delivered destination guides, blog articles and informational content to capture users at every stage of the buying journey.
- Implemented schema markup to unlock rich results in search.
- Audited, cleaned up and consolidated old content to avoid duplication and improve relevance.
- Secured high-quality backlinks via targeted outreach to reputable travel blogs and publishers, building authority where it matters.
The Results
The payoff was fast and clear. Within two months of launch:
- Organic traffic jumped by 400%.
- Key destination keywords climbed significantly in the rankings.
- The site gained visibility across both transactional and informational searches.
• And most importantly – Pettitts now has a rock-solid SEO foundation that continues to drive growth.
