Case Study: Torn Sports
The Company
Torn Sports is a UK-based sports apparel brand targeting younger players with premium grip socks and leg sleeves. They approached us in June 2025, ahead of their launch with a Shopify store that had been designed but needed turning into a fully functioning ecommerce site. They wanted a clean, bold launch — and the foundations in place to scale their sales to other platforms.
The Challenge
Torn Sports were entering a crowded UK sportswear market with no existing presence. While their Shopify theme had been set up, the site still required full content population — including product setup, navigation, and tracking integrations. They also faced a particular challenge with audience targeting: while their product appealed to younger athletes, ad platforms restrict targeting users under 18. This meant we needed to identify which social media platforms would work best for reaching the right age group while remaining compliant.
The Solution
Our first step was to finalise the Shopify setup — uploading products, creating collections, and ensuring the site was clean, consistent, and conversion-ready. From there, we launched Google Shopping with structured product feeds, ran paid advertising across Meta (Instagram and Facebook) and TikTok, and monitored performance to understand which platform delivered the best results given the audience limitations. Eventually A few months later, we expanded sales channels by launching their product range on Amazon, with synced inventory management to maintain consistency.
The Results
In less then a year after launching their website they achieved:
- Steady month to month increase in sales across platforms.
- Perfect Amazon Account Health with Daily orders.
- 2500% Increase in Amazon Sales since first Month of Launch.
- Attracted a following across different social media platforms through targeted social media campaigns.
