Running ads can grow your business or drain your budget—it all depends on where you put your money.
Pick the wrong platform, and you’ll be paying for clicks that never convert. Get it right, and your ad spend works like a 24/7 salesperson bringing in new customers.
So, which platform delivers the best results—Google Ads or Facebook Ads?
The answer? It depends on how people buy what you sell.
Let’s break it down. No fluff. Just facts.
Google Ads: When People Are Ready to Buy
Google Ads work because people search when they need something. No convincing, no distractions—just demand, waiting to be met.
Take plumbers. If a boiler breaks in the middle of winter, no one scrolls Facebook hoping to stumble on an ad. They go straight to Google, type “emergency plumber near me”, and call the first business that looks reliable.
That’s why Google Ads is so effective. It puts your business in front of people who are ready to buy.
Examples of Industries That Win With Google Ads
- Locksmiths – Locked out? You’re searching, not browsing.
- Dentists & Clinics – No one delays fixing a painful tooth.
- Car Repairs – A dead battery won’t wait for an Instagram post.
- Estate Agents – If someone searches “houses for sale in [your town]”, they’re serious.
Google processes over 8.5 billion searches a day. That’s 8.5 billion chances to put your business in front of people who already want what you sell.
What It Costs
- Search ads: Average CPC (cost-per-click) is £2.02
- Display ads: Lower-intent, cheaper clicks at £0.47
- Some industries (like law firms or finance) pay more for competitive keywords
Google Ads aren’t cheap, but they deliver high-quality leads.
Facebook Ads: Sell to People Who Don’t Know They Need You (Yet)
Not every customer wakes up thinking, “I need that product.” Some need a nudge.
Facebook Ads create demand. They show up while people scroll, grab attention, and plant the idea—before they even start searching.
We worked with a sports tech company selling golf simulators and launch monitors. Their cheapest product was £3,325, with high-end models going for £50,000.
The challenge? No one was searching “golf simulator for my home”—not because they wouldn’t want one, but because they didn’t know it was an option.
We ran targeted Facebook Ads, reaching serious golfers—people already spending on clubs, lessons, and memberships. They saw the ad, thought, That would be amazing in my home, and filled out a lead form.
The result? Over 300 high-quality leads per month.
Why Facebook Ads Work
Facebook has over 3 billion monthly users. That’s a massive audience, and the platform knows what people are into.
- Target by interests, job titles, behaviors, and even life events
- Retarget people who visited your site but didn’t buy
- Use videos, images, carousels, or Instagram Stories to stop the scroll
What It Costs
- Average CPC: £0.53 – £0.71, much cheaper than Google
- Better for brand awareness, engagement, and lead generation
Estate Agents: Why They Need Both Google & Facebook Ads
Estate agents do well with Google Ads and Facebook Ads together.
Google Ads for Estate Agents
People searching “best estate agents near me” or “houses for sale in [your town]” are ready to act.
- Perfect for buyers, sellers, and landlords who need an agent now
- High CPC, but strong conversion rates
- Essential for valuation leads—people wanting to sell
Facebook Ads for Estate Agents
Not everyone is ready to move today—but many are thinking about it. Facebook Ads help estate agents get in front of potential buyers and sellers early.
- Target first-time buyers, home movers, and landlords
- Showcase new property listings to the right audience
- Generate leads before they start Googling estate agents
The best strategy? Use both. Google captures high-intent leads. Facebook warms up future buyers and sellers.
So, Where Should You Put Your Budget?
- If people are actively searching for what you sell, Google Ads will bring in sales.
- If you need to introduce your product to the right people, Facebook Ads will build awareness.
- If your business has a high-ticket offer or a longer buying process, using both platforms together works best.
Want to run ads that actually drive results?
At Rankfresh, we don’t waste budget—we turn clicks into customers.
Book a free consultation today, and let’s make your ads work for you.
