Video puts your SEO strategy in focus.
With global internet traffic projected to be over 82% video by 2025 and 90% of marketers reporting positive ROI from video campaigns, your brand needs more than just polished visuals.
You need SEO-savvy, results-driven videos that deliver.
Why video should now be an essential factor in your SEO strategy
Here are just a few reasons why video content has become critical for search engine optimization and business growth
How can we help you
Here are just a few reasons why video should now be an essential factor in your SEO strategy:
Dramatic increases in organic traffic
• Videos can boost organic search traffic by up to 157% from SERPs alone - sites with video enjoy significantly more clicks and visibility.
• Blog posts with embedded video are 53× more likely to rank on Google's first page compared to text-only posts.
Higher click-through rates & visibility in search
• Video results have roughly 41% higher CTR than text-only results in search listings.
• Videos are up to 50× more likely to achieve organic page rank. One study put the odds of a video reaching page one at 11,000:1, compared to 500,000:1 for text content.
• Video snippets and rich previews (with schema markup) give your page prominence and clickability in search results.
Engagement signals that Google rewards
• Video keeps users on a page 2+ minutes longer on average, boosting dwell time and lowering bounce rates—positive engagement signals for ranking.
• Embedding videos enhances user experience, helping Google to better understand page semantics and content relevance.
• Higher engagement metrics—watch time, likes, shares—further underline quality to search engines and elevate ranking potential.
Backlinks & social shareability
• Videos generate ~1,200% more social shares than text or images, increasing reach and referral traffic
• Posts with video content attract 3× more inbound links compared to plain text articles, enhancing authority and SEO equity
• Quality videos are more likely to be embedded by other websites, earning backlinks that boost domain authority.
Revenue & ROI Impact
• Over half of marketers believe video delivers the highest ROI among content types.
• Video marketers grow revenue 49% faster than non-video users.
• Around 87% of businesses report positive ROI from video marketing—making it one of the most effective growth tools available.
YouTube: Google's own visual universe
• 80% of video results that appear in Google searches come from YouTube—giving the platform enormous influence in SEO strategy.
• Optimising video metadata (titles, descriptions, tags) and content satisfaction directly impacts both YouTube and Google visibility.
Killer Video SEO Stats
157%
uplift in organic traffic from video-enhanced pages
80%
higher landing page conversion rates with embedded video
53×
more likely to rank on Google's first page with video content
49%
faster revenue growth for companies using video marketing
1200%
more social shares for video content compared to text/images
RankFresh's dedicated video production service
We consider video to be of such importance today that we’ve appointed our own Director of Video Services. Phil Murphy has over 25 years of creating, producing and managing all things video, here in the UK, the US and Europe.
Phil will personally oversee all your video needs, identifying the right creative resources to match your video ambitions. And your budget. We can even put together monthly and annual budget packages, which make your money go further and support a consistent video strategy.
Our video services align with your marketing and SEO strategies
RankFresh provides full-service video production that takes care of everything from first concept to final delivery – so you don’t need to coordinate multiple vendors.
We start with strategy and concept development, diving into audience insights and business goals. Our team handles scriptwriting, storyboarding, casting, and location logistics, followed by professional filming with high-end equipment and skilled directors, videographers, and crew.
In post-production, our editors, sound designers, animators and colour-graders transform raw footage into polished branded content.
We complete the process with metadata, captioning, thumbnail design and fully optimised video delivery across platforms – whether for your website, YouTube channel, or social media. By offering script, filming, editing, graphics, distribution and optimisation under one roof, we simplify the workflow, maintain creative consistency, and deliver measurable results tailored to your marketing goals.
Here are the kinds of videos we make for a wide range of happy customers
Explainer videos
Clear, concise explainers that simplify your service or product - ideal for onboarding, websites, or sales.
Social media videos
Engaging Reels, Shorts, and TikToks designed to drive visibility and shares across Instagram, TikTok, and YouTube.
Testimonial & case study videos
Build trust with authentic client stories - perfect for websites and B2B outreach.
Brand storytelling videos
Emotional narratives that connect and humanise your brand - great for homepage or campaign launches.
Product Demos
Showcase features and benefits clearly and compellingly - ideal for ecommerce or SaaS.
Corporate Cinema
When you want to make a big statement we'll create Corporate Cinema for you – pushing the boundaries of what's possible in cinematic creativity.
YouTube channel setup & strategy
From channel branding and SEO to growth tactics - set up your YouTube for long-term success.
RankFresh puts on a show
Rankfresh Property Showreel
Rankfresh Healthcare Showreel
Rankfresh Case Study Showreel
Talk to RankFresh today and press 'Play'
Phil Murphy, RankFresh’s Director of Video, will personally guide you through our full-service approach: from creative strategy to final delivery.
Let’s create fresh videos that rank, engage, and convert.
Get Started with RankFresh.com
Ready to transform your website? Contact RankFresh.com today for a personalised consultation. Let us help you achieve your goals and propel your brand to new heights.
