Search isn’t what it used to be. People aren’t just typing into Google…. they’re asking AI chatbots and voice assistants for answers. And if your business isn’t in their knowledge base, you don’t exist.
Someone asks, “Who’s the best emergency plumber in Brighton?”…. If your business isn’t one of the top suggestions, you’re invisible.
Most businesses haven’t clocked onto this yet…. which means now’s your chance to get ahead.
Here’s how.
1. Stop Writing for Google—Start Writing for AI Chatbots
Search engines don’t just look at keywords anymore. AI chatbots prioritise context, clarity, and structured answers.
✅ Write how people talk—none of that robotic, keyword-stuffed nonsense.
✅ Answer customer questions in full sentences—keep it clear and to the point.
✅ Use a Q&A format—AI loves structured answers it can extract easily.
Bad Example:
“Emergency plumber Brighton best prices call now.”
Good Example:
“Need an emergency plumber in Brighton? Here’s what you should know about pricing, availability, and how to book a call-out today.”
See the difference? One sounds like a desperate spam ad, the other actually answers the question. That’s what AI picks up on.
2. Add an FAQ Section to Every Key Page
AI loves FAQs because they deliver clear, direct answers—no fluff, no guessing.
✅ Add FAQs to your homepage, service pages, and blog posts
✅ Phrase them as real-world questions (e.g., “How much does an emergency plumber cost?”)
✅ Keep answers concise and structured—AI won’t pick up waffle
Bonus Tip: Use FAQ Schema Markup so Google and AI can extract your answers more easily.
3. Optimise for Voice Search (Because That’s Where AI Gets Its Answers)
People don’t use keywords when talking to Alexa, Siri, or Google Assistant—they ask full questions
• “What’s the best café in York for vegan breakfast?”
• “Who can install a boiler in Tunbridge Wells today?”
• “Where’s the best place to get headshots near me?”
AI prioritises answers that match natural speech patterns.
✅ Write in a conversational, spoken tone
✅ Use question-based headings (e.g., “What’s the best way to…”)
✅ Make answers easy to extract—keep them structured and straight to the point
If your content doesn’t sound like how people actually speak, you’re losing out.
4. Get Listed Everywhere AI Pulls Data From
AI doesn’t just scan websites—it pulls from
✔ Google Business Profile
✔ Review sites (Trustpilot, Yelp, Facebook Reviews, etc.)
✔ Industry directories
If your business info is incomplete or inconsistent, AI won’t recommend you.
✅ Keep your Google Business Profile updated (phone, address, hours, everything)
✅ Encourage customer reviews—AI prioritises businesses with strong ratings
✅ Make sure your business name, address, and phone number match everywhere
Bonus Tip: AI prefers businesses with rich media—upload photos, videos, and service descriptions where possible.
5. Use an AI Chatbot on Your Own Website
If AI-powered chatbots are answering questions on Google, why not use them on your own site?
✅ Install a chatbot (Tidio, Drift, HubSpot)
✅ Program it to answer common customer questions instantly
✅ Make sure it links to relevant pages so visitors don’t bounce
If someone lands on your site and can’t find what they need, they’ll leave. An AI chatbot keeps them engaged and stops that from happening.
6. Stay Ahead—Because AI Is Moving Faster Than Ever
This isn’t a one-time SEO fix—it’s an ongoing shift.
New AI-driven search tools, chatbots, and business discovery platforms are popping up constantly. What works today might be outdated in six months.
✅ Keep an eye on AI search trends (Google Search Central, Search Engine Journal, AI industry blogs)
✅ Join SEO & digital marketing communities (Reddit, LinkedIn, Twitter)
✅ Experiment with new AI tools to see how search results evolve
Bonus Tip: If a new AI-driven search platform takes off, being one of the first businesses optimised for it gives you a massive advantage.
What Happens If You Ignore Conversational SEO?
❌ AI chatbots won’t recommend your business
❌ Your competitors will steal your traffic
❌ Your website will fade into the background while AI-powered search takes over
The businesses that win are the ones that adapt first.
Final Thought: SEO Isn’t About Ranking Anymore—It’s About Being the Answer
Here’s what you need to do right now
✅ Write content in a conversational, human-friendly tone
✅ Add FAQ sections to key pages with clear, structured answers
✅ Optimise for voice search by using real-world, question-based content
✅ Make sure your business is listed correctly on Google and directories
✅ Use an AI chatbot on your website to keep customers engaged
✅ Stay ahead of AI trends so you can adapt before your competitors do
This isn’t the future of SEO—it’s already here.
If you don’t start optimising now, you’ll be playing catch-up later… and by then, your competitors might already have the lead.
