I can usually tell in one paragraph.
Flat tone. Over-explaining. A weird obsession with “unlocking your potential.”
Yep. AI.
It’s everywhere. And that’s fine. We use it at Rankfresh. I used it to polish this article. What I don’t do is pretend I wrote every word by candlelight with a quill and an oat milk flat white.
So let’s stop pretending.
Google doesn’t care if your content was written with AI. It cares if it’s crap.
But you know who really cares?
Your customers.
Your readers.
The people you want to build trust with.
Because they can tell. And they don’t have time for hollow waffle. They’ll bounce before your second H2.
Let’s dig into why that matters for SEO, brand trust, and actually getting people to take action.
Google Wants Value, Not Vibes
Google’s guidelines couldn’t be clearer.
They don’t care how the content is made. They care whether it’s helpful, relevant, and designed for people.
And here’s the kicker:
That vague, wordy, soulless AI sludge?
It’s not designed for people. It’s designed to hit a word count and please a prompt.
If your content’s full of “in today’s ever-evolving digital landscape” and not one single useful insight, you’ve lost.
Google’s ranking systems are smarter than ever. SGE, RankBrain, helpful content updates – it’s all geared toward surfacing content that answers questions, sounds trustworthy, and comes from people who actually know their stuff.
So if you’re using AI, use it well. Here’s what that looks like.
SEO Benefits of Human-First AI Content
We use AI every day — but we build prompts that sound like you.
We write with rhythm, emotion, and relevance.
And we edit like humans who care.
1. Lower bounce rate
If your intro is dry, your readers leave. That signals to Google that your page isn’t useful.
2. Higher dwell time
When your content feels like it was written by someone who gets them, they stick around.
3. Better internal linking and topical authority
Good AI-assisted content lets us plan strategically. We build clusters, support pillar pages, and link naturally. That’s how you build trust.
4. E-E-A-T boost
Experience. Expertise. Authority. Trust. If your content sounds human, comes from a real person, and links back to your actual profile – Google sees that.
How We Do It at Rankfresh
We don’t just paste prompts into ChatGPT and pray.
We build AI that knows you. And we give it the tools to sound like you on your best day.
1. We train a GPT on your industry
We feed it stats, press releases, whitepapers, case studies. So it’s informed — not generic.
2. We analyse your real writing
We go back to before the AI flood — blog posts, LinkedIn, About pages, company bios. Anything written by a real person, in your voice.
3. We strip out the fluff
No “we take pride.” No “utmost dedication.”
We ban the bland.
4. We write for your audience
Every article is written for someone real. Not “everyone.” We define them upfront, then tailor the tone, format, and CTA to match.
5. We inject personality and power
We make AI content fun. Engaging. Human.
That means idioms, metaphors, examples, and the occasional dry one-liner.
6. We spend the time
Even with AI, we spend at least 90 minutes per 1,000-word blog. That’s research, prompt design, draft reviews, and human editing. Same process we use for landing pages too.
Want to Look Like a Pro? Do This.
Stop publishing blog posts under “admin.”
Honestly. Nothing says “I don’t care about this” louder than a faceless author bio.
Put your name on it. Add a photo. Include a link to your LinkedIn.
Why? Because your readers want to know who they’re learning from.
And because Google wants to know you’re a real person with real experience.
You’re not writing for robots. You’re writing for people who’ve got problems and want help. If you’re good at what you do, show up.
Bottom Line
Using AI to write content isn’t the problem.
Using AI without care, intention, or editing is.
If your blog sounds like a knock-off corporate chatbot with a fake smile and zero soul — people will scroll.
If it sounds like you — confident, clear, valuable — they’ll read. They’ll trust. They’ll convert.
At Rankfresh, we don’t just use AI.
We tame it. Train it. And turn it into your voice, at scale. Here’s how our SEO services work.
Book a free SEO audit if you want to find out whether your content’s helping or holding you back.
Written by Nick Lima. Digital marketing specialist, SEO obsessive, and founding director of Rankfresh.com.
